We are the North American importer and distributor of Wunderlich parts and accessories. Our association with Wunderlich dates back to the year 2000, when we began importing and selling Wunderlich accessories while still the owners of BMW of Santa Cruz County. Since then, BMW introduced many new motorcycle models and Wunderlich has designed many hundreds of new accessories as a result. Representing the Wunderlich brand in North America could be managed as a sideline of the dealership for many years but we ultimately reached a point where properly representing Wunderlich’s vast product offering for BMW motorcycles became a full-time occupation. It was in 2008 that we sold the dealership to focus 100% of our efforts on representing the Wunderlich brand for all of North America.



If you are new to Wunderlich, we welcome and invite you to explore the many accessories that can open up fascinating possibilities for personalizing your BMW. We call it “Completing Your BMW”. Wunderlich America maintains the world’s largest inventory of Wunderlich accessories outside of Germany, with the majority of available accessories in stock. We receive several shipments from Wunderlich in Germany each month, so new parts are arriving all the time.

Collectively, we have well over 50 years of BMW motorcycle experience. As a result of our long term involvement with BMW, and our experience as BMW dealers, we have a thorough understanding of not only the motorcycles themselves, but also the needs of BMW riders. We maintain a very close relationship with Wunderlich in Germany and we are very familiar with all of the many items we sell. To sum it up, we are all dedicated to representing Wunderlich as the premium brand that it is.

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We offer hundreds of parts to customize  & maintain your BMW!


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